Chief Operation Officer

Chief Operating Officer (COO) – Retail Operations
Location: Bangkok HQ (with travel across Thailand)

About the Role
Our client is seeking a hands-on COO to lead and scale its fast-growing retail network stores, expanding. This role is responsible for driving revenue, profitability, operational excellence, and expansion delivery across all store locations in Thailand.

Key Responsibilities
•    Oversee daily operations and performance across all retail stores
•    Deliver revenue, margin, and KPI targets at network and store levels
•    Build and manage regional and store leadership structure
•    Ensure consistent service standards, quality, and regulatory compliance
•    Lead new store openings and accelerate ramp-up to full performance
•    Partner with CEO and leadership team to execute growth strategy

Key Requirements
•    8+ years in senior retail operations leadership (multi-site / chain environment)
•    Strong P&L ownership and experience delivering operational KPIs
•    Expertise in retail systems (inventory, workforce planning, store audits, expansion)
•    Experience in regulated industries is a plus
•    Strong leadership, execution mindset, and ability to thrive in a fast-paced environment
•    Fluent in English; willing to travel frequently

What’s on Offer
•    Competitive executive compensation
•    Opportunity to lead Thailand’s leading retail brand as a pioneer team
•    High-growth environment with strong regional expansion plans