Product Marketing Manager

bout LEARN Corporation

LEARN Corporation is Thailand's leader in lifelong-learning EdTech. Guided by our conviction that “learning opportunities can improve one's quality of life,” we harness technology to design engaging, age-inclusive learning experiences that help people develop new skills, achieve ambitious goals, and pass on good things to others—advancing Thai society together.

Across 12-plus business units—including OnDemand, Ignite, Skooldio, Learn Satit Pattana School, Crest School, and more—we reach hundreds of thousands of learners every year. Our dream is to serve as a private “ministry of education,” upgrading education nationwide and preparing every learner for the future.

Position Overview:

The Product Marketing Lead is responsible for driving the success of the company's product portfolio, covering experience-based products, offline services, and digital services.

This role owns the product direction from strategy to execution, including product positioning, business targets, go-to-market planning, cross-functional coordination, and continuous improvement. The person in this role will work closely with Marketing, Sales, Operations, Customer Service, Content, Technology, and other related teams to ensure that each product can achieve both business goals and a strong customer experience.

The role also directly oversees the Customer Service team, ensuring that customer issues are handled with care, feedback is captured effectively, and frontline insights are used to improve products, communication, operations, and service quality.

What you'll drive:

1. Product Strategy and Business Planning

• Develop product strategies for the company's key products and services across offline, digital, and experience-based formats.
• Define product vision, target users, customer segments, positioning, business model, and success metrics.
• Set clear goals for each product, including revenue, participation, conversion, customer satisfaction, and quality targets.
• Analyze market trends, customer behavior, competitor movements, user feedback, and internal performance data to identify growth opportunities and potential risks.
• Prioritize product initiatives based on business impact, customer needs, operational feasibility, and company direction.
• Plan and refine strategies across acquisition, conversion, retention, upsell, and referral.
• Work with Marketing Communication and Sales teams to shape product positioning, campaign angles, pricing, promotions, and go-to-market plans.
• Regularly review product performance and adjust strategies to improve both commercial results and product quality.

2. Product Delivery and Cross-functional Execution

• Lead the execution of product plans by coordinating with Marketing, Sales, Operations, Customer Service, Content, Technology, and other stakeholders.
• Manage the end-to-end product life cycle, from market research, customer research, product planning, positioning, roadmap development, launch, delivery, and post-launch improvement.
• Translate strategy into clear action plans, milestones, owners, timelines, and measurable outcomes.
• Lead release planning and ensure that all relevant teams understand the product direction, launch requirements, operational details, customer communication, and success metrics.
• Ensure that the product experience is delivered smoothly across both offline and digital channels.
• Monitor sales performance, operational readiness, customer experience, and product quality throughout the product cycle.
• Identify performance gaps, operational blockers, and customer pain points, then lead the team to adjust plans or tactics in a timely manner.
• Keep product execution aligned with company priorities, stakeholder expectations, and customer needs.

3. Customer Service and Feedback Leadership

• Directly lead the Customer Service team to deliver timely, helpful, and professional support across all customer touchpoints.
• Set service standards, response expectations, escalation processes, and feedback collection routines.
• Use customer questions, complaints, objections, and feedback as key inputs for improving product experience, communication, operations, and sales conversion.
• Build a practical feedback loop between Customer Service, Operations, Marketing, Sales, Technology, and Product teams to identify issues early and improve continuously.
• Work closely with Operations to ensure smooth product delivery, customer trust, and consistent service quality.
• Turn frontline insights into clear recommendations for product, service, and process improvement.

4. Team Leadership and Stakeholder Management

• Lead cross-functional teams to execute product strategy successfully without needing to personally handle every operational task.
• Communicate product goals, priorities, trade-offs, progress, risks, customer issues, and performance updates clearly to relevant stakeholders.
• Facilitate discussions across teams and help drive clear decisions based on data, customer insights, business priorities, and frontline feedback.
• Create alignment between business goals, customer needs, and operational realities.
• Demonstrate strong ownership, active listening, structured thinking, and the ability to lead teams toward shared product success.

What you'll bring:

• Bachelor's degree in Business, Marketing, Management, Economics, Education, Product Management, or other related fields.
• Experience in product management, business development, marketing strategy, project management, operations, or customer experience is preferred.
• Able to own product goals and translate business targets into clear strategies, action plans, and measurable outcomes.
• Strong business sense, with the ability to set targets, analyze performance, identify gaps, and adjust strategies or tactics to drive results.
• Good understanding of customer segments, customer journey, market trends, competitor analysis, and product positioning.
• Comfortable using data, customer feedback, and market insights to support decision-making and improve product performance.
• Strong cross-functional leadership skills, with the ability to coordinate and align teams across Marketing, Sales, Operations, Customer Service, Content, Technology, and other related functions.
• Able to lead execution through others with clear ownership, follow-up, and accountability.
• Strong communication and stakeholder management skills, with the ability to clarify priorities, manage expectations, and build alignment.
• Structured thinker with strong problem-solving skills and the ability to turn complex situations into clear plans.
• Comfortable working with sales targets, conversion goals, customer satisfaction goals, and product quality metrics.
• Experience leading or working closely with Customer Service, Customer Experience, or frontline support teams is an advantage.
• Experience in education, exam-related services, event-based products, digital products, or online/offline customer experiences is an advantage.
• High ownership, strong responsibility, and willingness to continuously improve products based on business results and customer feedback.

Note: The Company may use AI-assisted tools to support data analysis at certain stages of the recruitment process. The Human Resources team oversees the entire process and retains final decision-making authority to ensure an accurate and comprehensive assessment. Applicant data will not be used to train AI models and will only be accessible to authorized HR personnel and the relevant hiring managers or supervisors. By submitting your application for this position through the recruitment system, you acknowledge that you have read and understood this notice.