Director of Marketing

Role Overview

The Director of Marketing owns all paid and organic marketing activity at Kraymer Art, with primary responsibility for Meta Ads and expanding into additional channels. This is a senior leadership role accountable for strategy, execution, budget management, creative oversight, and performance analysis. The Director works closely with the founder and the product team to drive revenue growth and ensure every marketing dollar is deployed effectively.

About the Role

Kraymer Art is an anime-inspired jewelry and accessories brand with a focused niche audience and strong creative identity. The marketing function needs senior leadership that can operate at both the strategic and executional level, someone who understands not just how to run ads but why customers buy, what emotional needs the product fulfills, and how to turn that understanding into creative and campaigns that convert.

This role exists to scale the brand to multiple seven figures. The Director of Marketing will own the full marketing operation, from daily performance analysis and creative direction to team oversight and channel expansion. Success looks like efficient, scalable ad spend, a creative pipeline that consistently produces strong performers, and a marketing function that grows in capability alongside the brand. To help us identify thoughtful applicants, please write the word "seesaw" in your response to the first screening question on the application page.

What You'll Do

• Own the full marketing strategy and budget across Meta Ads as the primary channel, with expansion into Google, organic, and influencer channels
• Manage Meta Ads campaigns end to end, including structure, creative testing, scaling, and performance optimization
• Analyze performance data daily using analytics tools and iterate on strategy based on what the data shows
• Oversee the creative team, including editors and designers, reviewing ad output for quality, on-brand execution, and likelihood to perform
• Write and develop ad creative independently, including scripts, copy, and visual direction, from concept through to final asset
• Identify winning creatives from underperformers and use that judgment to direct future production
• Monitor Instagram and social media actively to track trends, competitor activity, and shifts in audience behavior
• Lead recruitment and onboarding of additional marketing and creative talent as the team expands
• Collaborate with the product team to align launches, seasonal drops, and collection releases with paid and organic campaign timing
• Develop and maintain a working understanding of customer psychology specific to jewelry and anime fandom, and apply that understanding to messaging, hooks, and offers

Must-Haves

• Genuine anime fan with active knowledge of current titles, fandom culture, and the audience Kraymer Art serves
• Proven experience managing Meta Ads at $50,000 or more per month in ad spend, with direct hands-on accountability for performance
• Experience marketing fashion products, including demonstrated ability to evaluate creative quality and aesthetics
• Portfolio of graphic and video ads produced independently, covering scriptwriting, design, and editing
• Experience working with Shopify e-commerce businesses generating at least $2 million in annual revenue
• Active and frequent use of Instagram and social media, with a track record of staying current on trends relevant to the brand
• Prior management experience with direct oversight of at least one team or function
• Strong conviction that video creative is the primary lever in Meta Ads performance, backed by experience that supports that view

Nice-to-Haves

• Experience managing $300,000 or more per month in Meta Ads spend
• Familiarity with Triple Whale for attribution and performance reporting
• Familiarity with Atria for creative research and analysis
• Experience with Claude and AI tools relevant to marketing workflows
• YouTube, Google Ads, or TikTok Ads experience
• Proficiency with Google Analytics GA4
• Experience with Higgsfield or similar AI video tools
• Influencer or affiliate marketing experience
• TikTok Shop experience
• Microsoft Clarity experience
• Availability across six or more days per week

Why Work With Us

• Fully remote work
• Pay raises and bonuses for strong performance
• Australia-based company with PH-friendly hours. No graveyard shifts!
• Long-term role with full-time potential
• Work with a growing e-commerce brand in a fun anime-inspired industry with a strong niche audience
• Role-specific opportunity: You will have full ownership of marketing strategy and spend at a brand with a distinct identity and a genuinely engaged audience, with direct influence over how fast the brand scales.

How to Apply

If this role sounds like the right fit, submit your application with a portfolio of ads you have produced independently and your answers to our screening questions. Please answer every screening question specifically and with reference to your own experience. Generic or templated responses will not be considered.