Director of Product and Design

Role Overview

The Director of Product and Design owns the full product lifecycle at Kraymer Art, from concept and roadmap planning through design oversight, production, and launch. This is a senior leadership role responsible for managing all designers and all product categories, with the deepest focus on jewelry alongside watches, purses, and fashion accessories. The role reports directly to the founder and serves as the primary decision-maker between creative direction and commercial viability. Success requires both strong taste aligned with the Kraymer brand and the commercial instincts to know what will actually sell, to whom, and at what price.

About the Role

Kraymer Art is a growing anime-inspired jewelry and accessories brand with a focused niche audience and an expanding product catalog spanning jewelry, watches, purses, and fashion items. As the brand grows its collections across properties like Jujutsu Kaisen, Demon Slayer, Genshin Impact, and others, the product function needs senior leadership that can translate cultural and audience insight into a disciplined, commercially sound product roadmap.

This role exists to bring order, speed, and strategic thinking to product development. The Director of Product and Design will own what gets made, when, why, and for whom, holding the design team accountable to both creative quality and business performance. Success looks like a pipeline that launches on time, products that convert at strong margins, and a design team that moves efficiently without waiting on decisions. To help us identify thoughtful applicants, please write the word "seesaw" in your response to the first screening question on the application page.

What You'll Do

• Own and manage the product roadmap across all categories, planning launches by month and quarter, including anime collection drops, watches, purses, and other fashion accessories
• Lead and manage all designers, set clear expectations, provide fast and specific feedback, and keep the pipeline moving without becoming a bottleneck
• Translate founder direction and brand standards into actionable product briefs, approvals, and decisions
• Evaluate each product concept for commercial viability, asking whether it will sell, at what price point, and to which segment of the audience
• Use customer feedback, ad performance, sales data, reviews, returns, and competitor research to inform what products get prioritized next
• Monitor social media actively to identify trending aesthetics, viral product formats, and culturally relevant moments that can be built into the product calendar
• Identify expansion opportunities grounded in anime fandom knowledge, audience behavior, and an understanding of what creates a share-worthy or gift-worthy product
• Assess feasibility across materials, construction, customization complexity, and likely defect or breakage risks before designs reach sampling
• Review CAD files to identify structural problems such as sharp edges, weak joints, or dimensions that are unlikely to survive production
• Collaborate with supply chain and manufacturing partners to evaluate cost, complexity, and production risk at the concept and early design stage
• Develop clear product positioning for each launch, identifying the core selling point, the emotional driver behind the purchase, and how the product should be presented in ads and on product pages

Must-Haves

• Genuine anime fan with active knowledge of current titles, fandom culture, and what resonates with younger anime audiences
• Proven experience in a senior product or creative leadership role with direct reports and accountability for outcomes
• Portfolio of physical fashion products (jewelry, accessories, or adjacent categories) that you personally helped develop and bring to market
• Marketing knowledge sufficient to evaluate product-market fit, identify purchase motivations, and contribute to how products are positioned and launched
• Experience working at or with e-commerce businesses generating at least $2 million in annual revenue, with Shopify familiarity
• Active and frequent social media use, particularly Instagram, with a track record of absorbing trends and translating them into product or creative direction
• Strong availability and responsiveness during and outside of working hours, with the understanding that designers will be waiting on your input and delays cascade across the team
• Demonstrated ability to evaluate whether a product will sell based on audience insight, competitive context, price point, and past experience, not just whether it looks good
• Understanding of 3D physical products, including how design decisions affect production, durability, and cost

Nice-to-Haves

• Familiarity opening and reviewing CAD files, checking dimensions, and flagging feasibility issues before sampling
• Direct experience working with manufacturers or overseas suppliers
• Understanding of unit economics, costing structures, and what makes a product expensive, difficult to customize, or prone to high defect rates
• Experience in e-commerce businesses at the $10 million or above revenue level
• Background spanning multiple product categories, such as watches, bags, or apparel alongside jewelry

Why Work With Us

• Fully remote work
• Pay raises and bonuses for strong performance
• Australia-based company with PH-friendly hours. No graveyard shifts!
• Long-term role with full-time potential
• Work with a growing e-commerce brand in a fun anime-inspired industry with a strong niche audience
• Role-specific opportunity: As the most senior product voice at Kraymer Art outside of the founder, you will have genuine ownership over what the brand builds next and a direct line between your decisions and business outcomes.

How to Apply

If this role sounds like a strong fit, we would love to hear from you. Submit your application with a portfolio of physical products you have helped develop and a specific answer to our first screening question. Candidates who do not address the screening question directly will not be considered.