Anantara Lawana Koh Samui Resort is a refined beachfront retreat on the quieter edge of Chaweng, where contemporary island luxury is shaped by Koh Samui’s Sino-Thai heritage and open-air, garden-framed living. Recognised with One MICHELIN Key and ranked among Thailand’s Top 10 resorts in the Condé Nast Traveller UK Readers’ Choice Awards 2024, the resort is home to signature experiences including Tree Tops Signature Dining - the island’s only treetop restaurant - and The Singing Bird Lounge, officially recognised as a filming location for The White Lotus Season 3.

Job Description

Brand Custodianship & Visual Standards

Own day-to-day brand compliance for the resort and its outlets, ensuring all collateral reflects Anantara’s visual identity and luxury standards.
Maintain an organised library of brand templates, property assets and fonts files - and production specifications for consistent use across the property.
Advise stakeholders on best practice and escalate non-standard applications (e.g., special finishes, one-off projects) for approval where required
Act as quality gatekeeper across all touchpoints - digital, print, signage and in-room - protecting the luxury aesthetic and attention to detail.

Creative Design & Campaign Adaptation

Design, develop and refresh a wide range of materials including brochures, posters, menus, invitations, digital ads, social assets, signage and in-room collateral.
Translate brand guidelines into seasonal activations, events and tactical campaigns - creating work that is both distinctive, yet unmistakably Anantara.
Contribute creative ideas and moodboards; propose new visual solutions to enhance storytelling, guest engagement and brand memorability.

Print, Packaging & Production Management

Prepare accurate print-ready artwork (e.g., bleeds, crops, dielines, colour profiles, spot colours) and manage pre-press checks to minimise errors.
Oversee production of resort collateral and luxury packaging, recommending premium materials and finishes (e.g., embossing/debossing, foil, specialty papers) that align with brand standards and budget.
Liaise with internal stakeholders to clarify briefs, specifications, quantities and timelines; manage vendor communications, proofs and final sign-offs.
Build and maintain a reliable supplier network (Bangkok/Koh Samui as relevant) for print, packaging and specialized production.

Digital Asset Production & Luxury Advertising Readiness

Produce digital assets optimised for website, email/eDM, paid social and display formats, ensuring correct sizing, legibility and file optimisation.
Demonstrate awareness of digital advertising principles (hierarchy, CTA clarity, mobile-first composition, A/B variants) while maintaining a luxury-first look and feel.
Support light front-end needs where required (HTML5 and CSS3 for simple assets/edits), ensuring clean and brand-aligned output.

Stakeholder Management & Collaboration

Partner closely with F&B, Rooms, Spa, Sales & Events and Front Office to deliver timely design support that enhances guest experience and revenue objectives.
Support Minor Hotels/central marketing initiatives as directed by the PR & Marketing Manager, adapting materials for local relevance and resort standards.
Manage multiple priorities under tight timelines with clear communication, realistic time estimates and proactive follow-ups.

Laser Engraving Programme Oversight (xTool Creative Space)

Own the creative and technical set-up for wood engraving and laser output using xTool Creative Space, ensuring consistent quality and brand standards.
Develop and maintain approved templates, settings and materials guides for repeatable, high-quality output across common requests (e.g., bespoke signage, VIP/GMs’ requirements).
Train, guide and support designated operational ‘champions’ who execute day-to-day engraving; implement a QC workflow for approvals, test runs and final checks.
Coordinate installation and finishing requirements where needed, ensuring safe handling, accurate placement and a premium end result.
Maintain basic operational standards (cleanliness, safe use guidelines, consumables planning) in collaboration with the champions and Engineering/Safety as required.

Innovation & Continuous Improvement

Stay current with luxury design trends, design techniques, sustainability considerations for packaging/materials and evolving digital formats.
Recommend improvements to templates, workflows and production approaches to increase efficiency, reduce waste and enhance quality.

Qualifications

Proven experience as a Graphic Designer within luxury hospitality, premium lifestyle brands or an agency serving luxury clients (preferred).
Fluency in Thai and English (required).
Advanced Adobe Creative Suite skills: InDesign, Photoshop, Illustrator and Lightroom (required).
Strong understanding of print and production: pre-press, proofing, dielines, colour management and premium finishing techniques.
HTML5 and CSS3 proficiency for basic digital needs (required).
Familiarity with luxury digital advertising formats and best practices (paid social, display, web and email assets).
Video editing / motion skills are an advantage (e.g., Premiere Pro, After Effects), but not essential.
Familiarity working with laser engraving/laser cutting workflows (required)

Additional Information

Personal Qualities:

Demonstrate a positive, can-do attitude to tasks at-hand.
Luxury-first mindset with exceptional attention to detail and a strong eye for composition, typography and finishing.
Collaborative, solutions-oriented and confident communicating with cross-functional teams and suppliers.
Able to work under pressure, meet tight timelines and manage multiple requests without compromising quality.
Forward-thinking and curious - actively seeking new ways to elevate the brand and improve creative workflows.

Portfolio:

A portfolio is required (digital link or PDF) demonstrating luxury design sensibility across both print and digital work, including examples of packaging or premium production where available.

Graphic Designer

Graphic Designer