Senior PPC Specialist

Social Discovery Group ((SDG) is one of the world's largest groups of social discovery companies, uniting millions of users on dozens of products. SDG solves the problem of loneliness, isolation, and disconnection - transforming virtual intimacy into the new normal. SDG products redefine the way people interact and connect with each other. 

Our portfolio includes social entertainment platforms designed to connect people online across different cultures in different parts of the world. This includes globally recognized brands such as DateMyAge, Dating.com, EuroDate, Dil Mil and Cupid Media. SDG has a presence in more than 150 countries.

We bring together a team of like-minded people and IT professionals specializing in the creation and development of globally impactful social discovery products. Our international team of 1000+ professionals and digital nomads works all over the world. Our teams of digital nomads work remotely from Cyprus, Malta, the USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE, Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia and many other locations.

We're proud to be a two-time “Great Place to Work” winner (USA & Japan, 2024–2025) and a Top-5 Company for Work-From-Anywhere Jobs (FlexJobs, 2025). 

We are looking for a Senior PPC Specialist to join our team.

Your main tasks will be:

• Google Ads and Bing Ads campaigns launch and optimization;
• Launch and scale the  prospecting Demand Generation (DemandGen) campaigns from scratch , bringing them to break-even and profitability;
• Set up, manage, and optimize  Search and Performance Max (PMax) campaigns , ensuring scalable growth without loss of efficiency;
• Continuously  optimize campaign performance  through bid strategies, targeting, budgets, and audience signals;
• Test new ad creatives and hypotheses , working closely with the Creative team to produce and iterate on new assets;
• Drive  creative performance improvement  through structured A/B testing and insights sharing;
• Build and maintain  performance reports and dashboards in Google Sheets  for in-depth campaign analysis;
• Leverage data from  internal BI systems, Superset, and other data sources  to inform decision-making and optimization;
• Analyze funnel performance and identify opportunities for  efficiency improvement and scale.

We expect from you:

• 2+ years of hands-on experience managing  Google Demand Generation (formerly Discovery) campaigns , focused on  performance objectives  rather than branding;
• Proven experience working with both  video and static creatives  in DemandGen campaigns using  tCPA and tROAS bidding strategies;
• Solid experience in managing and optimizing  Search and Performance Max (PMax) campaigns  with  tCPA and tROAS  strategies;
• Strong understanding of  performance optimization metrics , including  CPA, ROI, and ROAS
• Proficient in  Excel / Google Sheets ;
• Strong  analytical skills  with the ability to interpret data and translate insights into actionable optimizations;
• Ability to independently optimize and scale campaigns while maintaining efficiency targets;
• English level B2 or higher;
• Russian - C1+.

What do we offer:

• REMOTE OPPORTUNITY  to work full-time;
• The  initial pay level  or  pay range  for this role will be shared with candidates during the recruitment process and before the commencement of employment;
  
• Vacation  28 calendar days per year;
• 7 wellness days per year  (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
• Bonuses up to $5000  for recommending successful applicants for positions in the company;
• 50% payment for professional training, international conferences, and meetings;
• Corporate discount for  English lessons;
• ​ Health benefits.  According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor's fees for yourself and close relatives (spouse, children);
• ​ Workplace organization.  The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
• Internal gamified gratitude system:  receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc. 

Sounds good? Join us now!