Associate Manager - Communication Planning and Strategy

Job purpose

The KOL and Affiliate Specialist is responsible for identifying, managing, and maintaining relationships with KOLs
and affiliate partners to enhance brand visibility, engagement, and sales. This role involves executing influencer
marketing and affiliate campaigns, optimizing content for TikTok, and leveraging data insights to drive performance.
The specialist will collaborate with cross-functional teams to ensure brand consistency and maximize marketing
impact.

Job Responsibilities

KOLs:
Identifying and Managing KOL Relationships
- Research and stay updated on trends to identify KOLs that align with the brand’s target audience and image (Beauty & FMCG).Build and maintain strong relationships with KOLs to ensure long-term collaboration.
- Act as the main point of contact, managing communication and coordination throughout campaigns.

Campaign Execution & Coordination
- Develop and implement marketing campaigns with KOLs to drive brand awareness and sales.
- Prepare detailed campaign briefs to KOLs.
- Review and analyze KOL content, ensuring alignment with brand guidelines before client approval.
- Monitor campaign performance and ensure smooth execution within the planned timeline.
- Generate new ideas and contribute to strategic projects as assigned.

Budget & Performance Management
- Manage and allocate budgets effectively for KOL campaigns.
- Track and evaluate campaign effectiveness, ensuring alignment with ROI objectives.

Reporting & Insights
- Compile reports and provide insights to optimize future KOL collaborations and campaign strategies.

Affiliate Marketing:
Affiliate Marketing Strategy & Management
- Develop and execute affiliate marketing strategies to enhance brand visibility and sales on TikTok.
- Identify and recruit TikTok influencers and content creators to join the affiliate program.
- Build and maintain strong relationships with affiliate partners, providing support, guidance, and incentives to drive performance.
- Collaborate with affiliates to create and optimize TikTok content that aligns with brand messaging.

Key Requirements

Education & Experience:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum of 2 years of experience in Influencer Marketing or KOL Management.

Skills:
- Strong understanding of influencer marketing, KOL engagement, and social media trends.
- Creative mindset to develop engaging and compelling video content.
- Excellent communication and coordination skills.
- Ability to analyze data and generate performance reports.
- Proficiency in Microsoft Office, Google Sheets, and Google Slides.

Personal Attributes:
- Creative and adaptable mindset with a flexible approach to work.
- Detail-oriented and well-organized in managing multiple projects.
- Passionate about skincare and beauty trends.