Department Manager - Own Brand Communication

Brand & Communication Strategy

•Develop and execute marketing communication plans across all channels to support own brand growth.

•Create and manage content calendars, campaign briefs, and creative development and production.

Campaigns, Events & Activations

•Plan and lead product launches, events, and in-store activations to boost visibility and customer engagement.

•Ensure consistent execution across offline and online media assets.

Trade Marketing

•Design and implement promotion mechanics tailored to shopper behavior and category goals.

•Source and manage promotional premiums, ensuring timely delivery and cost control.

•Monitor promotion effectiveness and track sales uplift to optimize future planning.

Cross-functional Collaboration

•Work closely with cross-functional teams to ensure seamless execution and alignment.

Market Analysis & Insights

•Analyze consumer trends and competitor activities to guide campaign planning and brand positioning.

•Monitor campaign performance to refine strategy and execution.

Budget & Vendor Management

•Manage and optimize marketing budgets.

•Coordinate with external parties to ensure quality and cost efficiency.

Requirements

Key skills

•Bachelor’s degree in Marketing, Business, or related field

•5+ years of experience in brand, marketing, or trade marketing preferably in retail, wholesale, or FMCG sectors

•Strong experience in integrated campaign planning and trade promotion development

•Proven ability to manage agencies, suppliers, and internal stakeholders

•Excellent communication in Thai and English, with strong attention to detail

•Analytical, creative, and highly organized with the ability to manage multiple projects independently and simultaneously