Deputy CEO - Consumer Goods

• Opportunity to Drive Scaled Commercial Impact
• Strategic Leadership with Clear Succession Pathway

About Our Client

This organisation is a well-established player in the FMCG industry with a strong focus on delivering high-quality products to its customers. Employing a large workforce, it has a solid reputation for excellence and innovation in its sector.

Job Description

1. Strategic Leadership & Execution

• Partner with the CEO to define and execute short- and long-term business strategies
• Translate strategic priorities into actionable plans across all business units
• Monitor market trends, competitor movements, and consumer insights to adjust strategy proactively
• Lead transformation initiatives, including digitalization and go-to-market optimization

2. Commercial & Revenue Growth

• Own topline growth targets across channels, categories, and geographies
• Drive sales excellence, including modern trade, general trade, and e-commerce
• Oversee pricing strategy, promotions, and revenue management
• Ensure strong brand positioning and marketing ROI

3. Operations & Supply Chain Oversight

• Supervise end-to-end supply chain efficiency, including procurement, manufacturing, and logistics
• Ensure demand planning accuracy and inventory optimization
• Drive cost efficiency and margin improvement initiatives

4. Organizational Leadership

• Lead and align cross-functional teams including Sales, Marketing, Operations, Finance, and HR
• Build a high-performance culture with clear KPIs and accountability
• Act as a key decision-maker in executive leadership forums
• Mentor senior leadership team and ensure succession planning

5. Financial Performance Management

• Oversee P&L performance and ensure achievement of financial targets
• Drive budgeting, forecasting, and financial discipline across functions
• Identify risks and implement mitigation strategies

6. Stakeholder Management

• Act as a key interface between CEO, Board of Directors, and external stakeholders
• Maintain strong relationships with key partners, distributors, and strategic clients
• Represent the company in industry forums and key negotiations

The Successful Applicant

Experience

• 15 to 20 years of experience in FMCG or consumer goods industry
• Proven track record in senior leadership roles, such as Commercial Director, COO, or GM
• Strong exposure to multi-channel distribution, including traditional and modern trade
• Experience managing large-scale teams and complex P&L structures

Skills & Competencies

• Strong strategic thinking combined with hands-on execution capability
• Deep understanding of FMCG market dynamics and consumer behavior
• Excellent leadership, influencing, and stakeholder management skills
• High level of financial acumen and analytical thinking
• Ability to operate in a fast-paced, high-pressure environment

Education

• Bachelor's degree in Business Administration, Marketing, or related field
• MBA or equivalent postgraduate degree preferred

What’s on Offer

• Competitive salary ranging
• Comprehensive benefits package
• Opportunity to work with a leading organisation in the FMCG industry.
• Permanent position based in Bangkok, offering long-term career growth.

Contact

Pla Lertsiri

Quote job ref

JN-082025-6818732