CRM Manager

Responsibilities:

• Develop and implement CRM strategy across all Tanachira brands.
• Manage customer lifecycle programs including acquisition, retention, and reactivation campaigns.
• Analyze customer data and segmentation to improve marketing effectiveness.
• Oversee marketing automation tools (LINE, EDM, SMS, etc.)
• Collaborate with marketing, e-commerce, and retail teams to deliver integrated CRM campaigns.
• Support loyalty program development and CRM system implementation.
• Monitor CRM performance metrics such as repeat purchase rate, customer lifetime value (LTV), and engagement rate.
• Ensure PDPA compliance and proper customer data management.

Qualifications:

• Education: Bachelor's degree/Master’s degree in Marketing, Business Administration, Data Analytics, or related field.
• Experience: Minimum 8 years’ experience in CRM, digital marketing, or customer analytics.
• Experience with CRM platforms, marketing automation tools, and customer segmentation.
• Experience in retail, lifestyle, or e-commerce business preferred.
• CRM strategy and customer lifecycle management.
• Data analysis and customer segmentation.
• Marketing automation platforms.
• Project management and cross-functional collaboration.
• Understanding of PDPA and data governance.
• Strong analytical mindset and ability to translate customer insights into actionable marketing strategies.

Others:

• Strong analytical mindset and ability to translate customer insights into actionable marketing strategies.