Sales Manager (Manufucturing), Bangkok, Thailand

Award-winning executive recruitment company, Monroe Consulting Group is recruiting on behalf of an established and growing international industrial organization that is seeking an experienced Sales Manager to lead its commercial operations in Thailand.

The organization provides specialized technical solutions to industrial customers across multiple sectors and works closely with both local and international stakeholders. With continued business expansion in Thailand, the company is looking for a commercially minded leader who can strengthen its local sales organization, develop strategic customer relationships, and drive sustainable revenue growth.

The Sales Manager will hold overall responsibility for commercial execution, sales performance, team leadership, and customer development in Thailand .

Based in Rayong , the successful candidate will lead the local commercial team and work closely with regional leadership to develop and execute business strategies, strengthen key customer relationships, and identify new growth opportunities.

The role combines strategic sales leadership, key account management, team management, and commercial operations , making it ideal for an experienced technical sales professional who is ready to take broader responsibility for a country-level commercial function.

Job Responsibilities

Sales & Commercial Leadership

• Lead and manage the local commercial team, including Technical Sales, Customer Service, and Sales Operations functions.
• Establish clear performance objectives, KPIs, sales processes, and operational workflows.
• Drive revenue growth and commercial expansion across key industrial markets.
• Develop and execute annual sales strategies, business plans, and sales forecasts.
• Identify new market opportunities and develop strategies to expand the company's customer base.
• Ensure effective coordination between sales activities, customer delivery, and internal operational support.
• Monitor sales pipeline, conversion rates, deal progress, profitability, and overall commercial performance.

Key Account Management

• Personally manage and develop strategic and high-value customer accounts.
• Build strong, long-term relationships with key decision-makers and stakeholders.
• Lead commercial negotiations involving major contracts, pricing, and strategic agreements.
• Identify opportunities for account expansion, cross-selling, and increased customer engagement.
• Maintain strong relationships with engineering consultants, contractors, project stakeholders, and other industry partners.

Team Leadership

• Provide leadership, coaching, and direction to the local commercial team.
• Develop team capabilities and establish a high-performance sales culture.
• Monitor individual and team performance against agreed KPIs.
• Ensure effective collaboration between sales, customer service, and sales operations.
• Improve sales processes and workflows to enhance customer experience and operational efficiency.

Market & Business Development

• Drive business development activities across relevant industrial sectors.
• Develop strong market knowledge and identify emerging customer and industry opportunities.
• Monitor competitor activities, market trends, pricing developments, and customer requirements.
• Provide regular market intelligence and commercial insights to regional management.
• Develop and maintain a strong sales pipeline aligned with business growth objectives.

Regional Collaboration & Reporting

• Work closely with regional leadership to align Thailand's commercial strategy with broader business objectives.
• Provide regular updates on revenue performance, sales pipeline, forecasts, key accounts, and market developments.
• Track and report commercial performance, account profitability, and business risks.
• Support regional management in developing long-term growth strategies for the Thailand market.

Job Requirement

• Bachelor's degree in Mechanical Engineering, Chemical Engineering, Industrial Engineering, or a related technical discipline.
• Proven experience in B2B technical sales, industrial sales, engineering solutions, manufacturing, or a related sector.
• Experience managing technical products, industrial solutions, engineering systems, or complex B2B solutions.
• Proven experience managing and developing a commercial or technical sales team.
• Demonstrated ability to lead both customer-facing sales professionals and internal commercial support functions.
• Strong understanding of sales strategy, commercial negotiations, pricing, and account profitability.
• Experience managing strategic accounts and high-value commercial opportunities.
• Strong business development and market expansion capabilities.
• Excellent negotiation, communication, presentation, and stakeholder management skills.
• Strong commercial and financial understanding, including revenue, margins, forecasting, and profitability.
• Strong analytical and problem-solving abilities.
• Excellent command of English and Thai, both written and spoken.
• Willingness to work primarily from Rayong and travel to customer sites when required.