ABM & Lead Gen Specialist (Bangkok-based, relocation provided)

About Agoda

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.  

Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.

No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.

About the role

Your center of gravity is deep 1:1 / 1:few ABM on your strategic accounts - that is the majority of your time and where the value is. Alongside it you carry a capped, automation-led 1:many (Lead Gen) responsibility across the tail of your archetype: templated, segment-level campaigns that open accounts and book first meetings for BD. The deep work comes first; the 1:many tier is deliberately bounded so it cannot crowd out the committee-level plays. This is not a high-volume MQL-factory role.

• Research & target your accounts and form a point of view on which product leads and how the relationship expands.
• Run a capped 1:many motion over your tail. Templated, segment-level Lead Gen campaigns (built with the shared Marketing Ops Specialist) to open accounts and book BD meetings - and spot when a warming account should graduate into your 1:few tier. Kept deliberately bounded.
• Map the buying committee, design the account plays, and create & adapt bespoke assets for your strategic accounts.
• Partner with BD/Sales; run and optimize campaigns in the marketing automation platform; own your measurement layer.

What you will need (required)

• 4+ years in B2B marketing, with 2+ years in ABM, strategic-account, or field marketing.
• Account-research and buying-committee-mapping skill - you can build an account dossier and a stakeholder map and turn them into a plan.
• Multi-channel campaign orchestration - multi-touch, multi-stakeholder campaigns (email, LinkedIn, events, direct).
• Ability to sell a portfolio, not a single product - comfortable matching the right product to a buyer and articulating an expansion path.
• Strong BD/Sales partnership instincts; comfortable working without direct authority.
• CRM + MAP fluency - a major CRM (e.g., Salesforce) and a marketing automation platform (Pardot / Marketing Cloud Account Engagement, HubSpot, or Marketo).
• Data-literate - comfortable defining KPIs and reading dashboards. Strong writing and executive communication. Long-cycle patience and ownership.

Nice to have

• Travel, travel-tech, fintech/payments, loyalty, marketplaces, or B2B2C / partnership-led experience.
• Exposure to intent-data / ABM platforms (6sense, Demandbase, ZoomInfo, Bombora). Event-based engagement (exec dinners, roundtables). ABM certification (ITSMA or equivalent).
• Self-serve / PLG onboarding funnels, affiliate/partner-network programs (CJ), or SDR/BDR collaboration. SQL/BI comfort is a plus but not required.

How we will measure success
Primary (70%): buying-committee engagement depth, pipeline influenced, multi-product expansion, deal velocity, and BD-reported influence on strategic accounts. Secondary (30%): qualified leads/meetings generated from the capped 1:many tier and graduation of warming tail accounts into 1:few.

Please review our Hiring Process Guidelines before your interview — click here to learn how interviewing at Agoda works.

Discover more about working at Agoda

• Agoda Careers 
• Facebook 
• LinkedIn 
• YouTube 

Equal Opportunity Employer 

At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy .

Disclaimer

We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.