Senior KOL Management
Garena
Job Description
Engage key opinion leaders (KOLs) who can influence potential players. Execute KOL marketing projects across diverse channels.
Develop and execute KOL marketing strategies
Identify and build relationships with KOLs
Source new KOLs for the “Creator Program” and manage the program smoothly
Research relevant industry experts, audience, and users to match KOLs with our game
Brainstorm creative KOL campaign approaches
Track emerging trends, technologies, and KOLs
Collaborate with the marketing team on KOL partnerships
Monitor campaigns, ensure contract compliance, and drive improvements
Handle paperwork (payments, KOL contracts)
Provide consultation on KOL marketing operations
Job Requirements
Bachelor’s degree in any field (Business/Marketing a plus).
Effective communication skills in both Thai and English.
Organized, good time management, able to work overtime.
Strong interpersonal & networking skills.
Good understanding of KOL marketing and KOL work styles.
Detail-oriented, creative, problem solver.
Cheerful, proactive, team player, works well under pressure in fast-paced environments.
Experienced in gaming or related industry with strong passion for games.
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