Coffee and Fresh Drinks Manager

Bangkok, Thailand

Job Family Group:

Sales & Marketing

Worker Type:

Regular

Posting Start Date:

August 5, 2026

Business Unit:

Downstream and Renewables

Experience Level:

Experienced Professionals

Job Description:

Responsibilities

• Responsible and accountable to grow C4 of coffee and fresh drink business under Shell Café brand by 8-15% CAGR.

Marketing & Innovation

• Develop and execute marketing campaigns for coffee and drink offerings.
• Stay updated on beverage trends and introduce innovative menu items.
• Organize in-store events or tastings to boost engagement.

Sales & Financials

• Monitor sales performance and implement strategies to meet targets.
• Manage cash handling and assist with financial reconciliation.
• Collaborate with store management on pricing and promotions.

Operations & Product Quality

• Ensure the implementation of signature menu and core menu to be available at all sites
• Ensure all beverages meet quality and presentation standards.
• Monitor inventory levels and order supplies as needed.
• Work with and provide a guideline to a CR operation manager to manage daily operations of the coffee and fresh drink section, ensure cleanliness and hygiene standards in accordance with health regulations.
• Work with a Training Manager to develop training protocol for baristas and beverage staff.

• Conduct regular performance reviews and provide coaching.

Customer Experience

• Engage with customers to understand preferences and recommend products.
• Handle customer complaints and resolve issues promptly.
• Promote seasonal specials and new product launches.

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