Media Optimizer

About the Company:

Our client is a dynamic advertising agency based in Bangkok, Thailand, specializing in comprehensive brand solutions across both offline and online channels. Established in 2017, they have rapidly grown to serve a diverse range of industries, offering services such as branding, digital marketing, and media planning. With a team of experienced professionals and a commitment to creativity and innovation, they strive to drive business growth and performance for their clients.

This is an exciting opportunity to join a forward-thinking organization that values bold ideas and fresh perspectives, providing exposure to integrated marketing strategies and diverse client portfolios.

Job Responsibilities:

• Campaign Performance Monitoring: Monitor campaign performance across digital channels, identifying areas for improvement and implementing optimization strategies to increase engagement and ROI.
• Data-Driven Decisions: Utilize performance metrics and data analytics to make informed decisions, adjusting budgets, targeting, and bidding strategies as needed to achieve maximum efficiency.
• Collaboration with Media Teams: Work closely with media buyers and planners to ensure seamless campaign execution and provide recommendations for real-time adjustments.
• A/B Testing: Design and execute A/B tests for ad creatives, audience targeting, and placements to continually improve performance outcomes.
• Reporting & Insights: Generate reports on key performance indicators, delivering actionable insights and recommendations for ongoing and future campaigns.

Requirements

• 1+ years of experience in a senior role related to digital media or digital marketing.
• Proven expertise in content marketing, social media marketing, and paid advertising strategies.
• Strong analytical skills with a deep understanding of analytics and data visualization tools.
• In-depth knowledge of leveraging various social media platforms for business growth.
• Familiarity with media tools and planning techniques.
• Experience using collaborative project management tools for team coordination.
• Ability to manage multiple projects simultaneously while delivering high-quality results.