Demand Generation Lead

At ABB , we help industries run leaner and cleaner-and every person here makes that happen. You'll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:
Marketing & Sales Manager, ELSB/SP

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Your role and responsibilities

In this role, you will have the opportunity to designing promotional strategy in line with the sales strategy. Each day, you will ensure the planning and timely execution of promotional activities with appropriate technical content for the assigned target audience. You will also showcase your expertise by leading, developing, and coaching the Technical Design and Promotions team proactively and ensuring a high level of technical knowledge.

The work model for the role is: onsite, #LI-onsite

This role is contributing to the Electrification Smart Power and Smart Building in Thailand.

You will be mainly accountable for:

• Aligning the promotional strategy and activities plan with the sales strategy and sales activities plan.
• Ensuring that the Promotions team supports the Sales organization by providing on-time and quality technical support and technical training to the target audience resulting in high customer satisfaction.
• Creating business opportunities by providing support and fostering collaborations with key decision-makers, both within buying and non-buying segments.
• Providing support to customers, particularly consultants, engineering firms, and architect offices, in project development and technical problem- solving.

Qualification to the role

• Bachelor's degree Electrical Engineering, or related field.
• Master's degree is an advantage.
• 5-10 years of experience in Demand Generation, Marketing, Commercial Excellence, Business Development, or related functions.
• Experience in B2B, industrial, electrification, automation, or technology sectors preferred.
• Proven track record in lead generation, digital marketing, and pipeline development.
• Experience working with sales teams and channel partners.

More about us

ABB Smart Buildings enables optimization of energy efficiency, safety, security and comfort for any building type, through new installations or retrofit solutions. The Division offers integrated digital technologies to control HVAC, lighting, shutters, and security, in addition to energy distribution solutions including DIN rail products, enclosures and emergency lighting through to industrial plugs and sockets and conventional wiring accessories, accommodating for single family homes, multiple dwellings, commercial buildings, infrastructure and industrial applications. The Division's highly innovative technologies and digital solutions serve rising global demand among real estate developers, owners, and investors for smart building technologies that optimize energy distribution and building automation. The scalable solutions aim to deliver significant sustainable and financial benefits, meeting social and environmental demands, while being able to address even the most complex of customers' carbon reduction strategies.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit to learn more about the impact of our solutions across the globe.