Category and Brand Strategy Manager - Energy

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Pepsi, Lay’s and Lipton Ice Tea, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

We are looking for a Category and Brand Strategy Manager -ENERGY to join our team in Bangkok for ASIA FOBO Markets. You will be part of the exciting work on Energy Portfolio Transformation, in the region where Sting was born and Rockstar has its biggest international volume. 

• Build Energy Portfolio Transformation and Expansion
• Manage strong and senior stakeholders across IB, Business Unit and Markets through being truly agile & flexible
• Lead Innovation consumer mix development and execution program by creating and delivering ready-to-launch innovation pipeline and omnichannel plans
• Develop a disruptive, innovative and highly creative communication plans
• Lead Insights team to find most relevant Consumer Energy drinks Insights & codify learnings in pilot launches
• Deliver NPD annual sales volume, revenue and margin targets, build strong brands by best execution of NPD AOP (awareness, share, HH pent, availability)

• Minimum 7 years of experience in marketing
• Excellent command of English. Fluency in Vietnamese or Thai is a PLUS, both written and spoken
• Strong strategic thinking capability with a forward-looking mindset
• Advanced analytical and problem-solving skills
• Proven leadership experience with the ability to inspire cross-functional teams
• High level of initiative, assertiveness, and ability to take ownership
• Strong ability to manage ambiguity
• Solid understanding of financial and commercial dynamics
• Demonstrated success in crisis management and decision-making
• Excellent communication and interpersonal skills
• Creative mindset
• Strong results orientation with a track record of delivering business outcomes
• Multifunctional expertise, including marketing, financial, and operational understanding
• Ability to set clear goals, plan effectively, delegate responsibilities, and ensure accountability across teams